Pitch 3: Intial Idea(Ernestina)

How we got our ideas for the music video?

We started of brain storming so we listened to the song and after discussed the situation and scene that we individually created I our heads while listening. Most of our ideas were similar or had a similar theme.

After brainstorming and writing our ideas down we came up with a scenario for the video by collecting our ideas together we decided to write a shot list and draw the storyboard out so we could visually see our ideas on paper.

Our ideas has been influenced by one song and that was A team by Ed Sherran. We used the idea of one the story lines to be based on a homeless teen's life.

Our music video is half narrative and performance as it's telling the story but we still have the artist present and dominant throughout the music video. This fits the audience idea of the music video because Ellie Goulding music videos are mainly performance so we tried to incorporate that in our music video giving us the half performance half narrative idea.

Pitch 5: Audience2 (Ernestina)

What a fan expect to see in a music video in this genre or by an artist in that genre

music videos in this genre depending on band and type indie pop music videos are mainly influenced by many artists, they're really visual and don't have a linear storyline like boy meets girl. Or they have an anti-video where they're just performing on stage. Ellie Goulding used this in the original video of the song we're doing Explosions.

pitch 15: Animatic draft(Ernestina)

Pitch 14: Storyboard and Shot list(ernestina)

Pitch 1: Song Choice - Vivian Vu

pitch 2. Brand Image -Summer

Pitch 6:Settings and locations. - Summer

We will be filming in various locations around London as in our music video we have two performances going  on to create a illustration of the song as Andrew Goodwin studied. Therefore the lyrics of the song will be connected to what is going on in the music video. We will also have a narrative going on from the artist as she performs over London Bridge, Piccadilly Circus and throughout London city streets.

We decided this is going to be a good idea as we can compare the narrative to the performance to enhance the success of the artist compared to the actors in the music video in urban locations. These locations are around angel station as Ernestina displays a homeless college girl struggling due to violence/drugs etc.

 The park location 'Culpeper' park is located 5 minutes away from angel station and we are going to use it as part of our storyline for a teen mum. Therefore we thought this was a good choice as it shows a rural location which links to how the mum is struggling to cope financially and may be stressed. We are also going to be filming outside a job centre located in Angel.