What is a cross promotional package?
It is different media forms that work alongside each other to promote the same thing in this case my artist.
Within cross promotional packages, there are digipaks and websites for the artist. these are used to help with saturating the audience .
What is a website?
A website is a platform/ internet page that uses images , links and codes to promote the artist.
What is a digipak:
A CD package with specific art work that promotes the artist and the artists album.
-It is a modern approach to CD packaging
- Allows the artist to include mor information about themself adding extra value to the artist.
What should be on the digipak?
-the artists names , it should be clear and bigger than the album name as you want the audience to remmeber the name of the artist as the artist
- the font and colour scheme should have no more than 2 different font types and no more than 3 different colour schemes this should also be the same on the website, it should have the same colour scheme and font types.
-it should have a promotional stivket .
Tracklisting within the Digipak:
- should have same font as artist name
- production information for example, copyright/ year of production, distrubioutor & price of digipak
The image of the artist should have an echo visual style of colour scheme
Overall
the digipak should have no more than 3-4 colours , no more than 2 different font types and it must create some sort of visual link to the artists website. The digipak is an important feature to helping the artists gain a fanbase.
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