This will be very noticeable on the main artist throughout the video and we also be a key identification in my ancillary product.
The beanie hat is very effective as it will be worn the whole way throughout the music video and will go well with the red lipstick.
This gives the artist a indie/pop look which is our genre and will allow the audience to be intrigued by her appearance. In the ancillary texts it is key that we can notice the red lipstick and beanie on the artist as this is her main 'props' throughout the video. Therefore by using this in both of the two it links them together and allows the artist to be identified from these two visual elements. This may also appeal to the target audience as from them seeing the artist being presented in this way they may aspire to want to have the same appearance and also use red-lipstick and a beanie hat to be like her. This is what a lot of artists do to create their image to their specific audience and to create a distinctive look for themselves.
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