Question 4

What have you learned from your audience feedback?

Rough cut;

• We received some feedback from our first rough cut even though we wasn't fully finished at the time, we were able to then adjust these on to our final product. 
• From the feedback we decided to take off the black and white filter as it didn't look very professional and the quality of it wasn't as good. 
• We also decided to descend the shots from day to night as it would look more realistic and the target audience will be able to notice this and be more intrigued into the music video.

Here is the feedback:

This is some of the feedback we received after the cinema screening I feel that everyone was really moved by our video as it was a very emotional song and the video presented this and created the atmosphere we were aiming for. Therefore I felt it was very successful. 

I have learned from our feedback that as a group we take on board very well what people say and adapt this to our own original ideas to still create a conventional music video that will apply to our target audience. It was also a proud moment for all of us as we were able to watch all of our hard work together as a class and see how much everyone had improved their videos from the use of audience feedback to then all create such successful music videos.

Audience reaction:

The audience throughout the cinema screening were dead quiet compared to other music videos where people were singing/laughing and very loud. I feel this is because it was a very strong and emotional music video and everyone was therefore very intrigued by the moving video and were focused on the storyline and what was going on. This created a very emotive atmosphere within the cinema as the lyrics of the song were also quite sad.

Ancillary products:

I have received some very positive feedback with my ancillary work , they have said that the synergy works very well with the use of colours, fonts, images, and the key signifiers the red lips and beanie hat.