Andrew Goodwin
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Andrew
Goodwin’s theory states that the traditional narrative music video doesn't apply to pop videos and this is because pop videos approach narrative from a different angel to novels or film.
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The
reasons for this is because the music video uses a different narrative
structure
1. Video is built upon the subject of
the song
2. The singer tells the story as a
narrator or character
3. The singer breaks the 4th
wall by addressing the audience by looking directly at the camera.
·
Pop
videos the reflects the song in a way that shots would be repeated like the
choruses or a line. The repetition in the song makes it easier for us to
identify the genre and associate similar sounding songs or videos to the genre
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The
ways of streaming the video is different also because it can be viewed on the
TV, the song would be heard on the radio and the song may be a advertising film
or TV- tie in making the song familiar.
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The
closure and ending of the music video has to be done in 3 minutes this is to
fit in with the structure of the song. The way it ends is there’s a built-up,
climax or a constant repetition before fading away
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The
visualisation of a song may go beyond the original meaning. The aim of the
video is to provide visual pleasure that encourages repeated viewing which then
promotes the song/music.
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The
song can also be promoting other commodities such as a film, a beverage of some
sort, technology i.e.. Dr Dre beats.
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There
are three types of relations between songs and video and that’s
1. Illustration
2. Amplification
3. Disjuncture.
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Pop
videos also have recognisable features in the song. Females are often used as
an object for males. This can be seen in hip-hop, rap and heavy metal videos.
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Videos
try to appeal to a wider audience without alienating the core target audience.
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