One direction are a manufactured pop group that have a target audience of young females aged between 12-25. They are owned by a Record Label known as Syco Music which is a British record label signed by Simon Cowell. Syco Music is a subsidiary of Syco Entertainment which was founded in 2002. It is one of the worlds leading global music, television and film production companies. As they support global franchises such as X factor and Got Talent. This is where one direction have originated from through performing on X Factor live shows.
Through researching this record label it is clear that they specialise in the pop genre as many artists such as James Aurther, Labrnith, Little Mix and Ella Henderson. However they also have artists from different genres such as classical from Susan Boyle.
This is a screen shot I have taken of some of merchandise One Direction have available to their target audience, as you can see they have jewellery, clothing, toys and games and many more other products. They have also have their music available on their website for fans of their band to purchase through their website this is through digital tracks, CD albums and itunes.
One direction signed with Simon Cowell's record label Syco Records aftering finishing in third place on the seventh series of X Factor in 2010. They then become a international success through social media sites as their albums topped charts in most of the major markets and also had hit singles including "What makes you beautiful."
Lanterns on the Lake.
Lanterns on the lake are an indie-rock band who formed in 2007 that have a target audience of men aged 18 to 35. They are signed to an independent label called Bella Union who was founded by Simon Raymonde and Robin Guthrie in 1997. This label is distributed by the wholly independent distributors (PIAS) worldwide. In 2010, 2012 and 2014 the record label won the independent record company of the year music award at the music week awards.
This record label specialises in all sorts of similar genres to Lanterns on the Lake such as Indie, rock, folk, space rock, country, shoegaze and dream pop. This shows how independent labelling is stereotyped into being this kind of genre of music. Furthermore the Lanterns on the Lake also have many merchandise and ancillary products but not as many as one direction due to them not being a well known mainstream band.
They have products such as Tees, Posters, Vinyls, Bags and CD's which are available to purchase on their website. Despite them having a few products to sell there are not as many ancillary products as one direction as they have lots of different ways of buying these products through different sites. Also they can afford to produce a variety within each of the products such as many different Tees, Posters etc.
Lanterns on the Lake released two EP's before signing a deal with their current record label Bella Union.
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