Mainstream V Indie
Indie Advantages and Disadvantages
Advantages:
Freedom
More rights
No pressure or high expectations
Disadvantages:
Financially limiting
smaller fan base
not world renounced
Mainstream advantages and disadvantages
Advantages:
high funding
well known
more money
bigger audience
Disadvantages:
No sense of self(less freedom)
Restricting
Merchandise is an important marketing strategy for mainstream artists because it gains them more money, It helps promote the artist and provides them with more opportunities, these all encourages them to interact and engage with their audience making them wider. Ancillary marketing scheme are also very common with mainstream artists compared to inde artists as it does the same job as merchandise and it's as effective.
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