Mainstream V Independent
Mainstream- One Direction
One Direction became famous through the UK TV show X factor. The boys auditioned individually for the chance to win a record. sadly they didn't make to the boy groups however the judges later on thought that they would work better as a boy group, Harry styles suggested that they should be called 'One Direction' after they performed a song called that to the judges. Although One direction didn't win and managed to get third place they still of record deal as well as the winner from Simon Cowell as he saw potential. One Direction went on to selling lot of music and created a worldwide fan base of crazed teens. The record label they're currently signed on to is Syco which is founded by Simon Cowell. This record label also signs X Factor winners/contestants such as; One direction, Susan Boyle, Leona Lewis, Alexander Burke, Rebecca Ferguson, Olly Murs, Labrinth ect. Syco genre type fits in Opera, Pop and RnB.
The Syco website is linked to Simon Cowell's personal website, there are links to Sound cloud, TV; X factor, American Idol and Britians got talent. Syco music and merchandise products One direction has it's own store where their music can be purchased, their songs can also be purchased at I tunes and H&M. One direction have several Bags, Toys, Games, Jewellery, Mugs, Hats, Exclusive albums and they can all be purchased on their personal website. http://www.onedirectionstore.com/
Independent- Lanterns on the Lake
Lanterns on the lake started off by self-releasing music from 2010, their first album received positive views encouraging them to do second album although they were going through some financial and personal issues they still managed to release the second album and received very positive views. They were announced 'one of the best records of the young decade.' by Drowned in sound. The third album was released this year last month.( august 2015)
The record label they're signed under is Bella Union which founded by Simon Raymonde, Robin Guthrie of cocteau twins. The record label commonly do Indie Rock, Folk, Hip-Hop, Alt Country, Space Rock, Dream Pop and Shoegaze, the artists are Bikini Atoll, Art Of Fight, The Dirty Three, Explosions In The Sky, Ezra Furman, Flaming Lips, Sing-Sing. Bella Union has information on their signed artists with links to their personal website and information about tour dates and albums. The merchandise is quite limited compared to One direction they only sell T-shirts, Bags, Starlight EP, posters and Vinyls, music can also be purchased on Spotify Amazon or Sound cloud. http://www.lanternsonthelake.com/
Mainstream V Indie
Indie Advantages and Disadvantages
Advantages:
Freedom
More rights
No pressure or high expectations
Disadvantages:
Financially limiting
smaller fan base
not world renounced
Mainstream advantages and disadvantages
Advantages:
high funding
well known
more money
bigger audience
Disadvantages:
No sense of self(less freedom)
Restricting
Merchandise is an important marketing strategy for mainstream artists because it gains them more money, It helps promote the artist and provides them with more opportunities, these all encourages them to interact and engage with their audience making them wider. Ancillary marketing scheme are also very common with mainstream artists compared to inde artists as it does the same job as merchandise and it's as effective.
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